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Our Digital Marketing Course Overview

Welcome to our Digital Marketing Course — your step-by-step guide to mastering the world of online marketing and turning knowledge into real-world results.

Whether you're a beginner looking to break into the industry or a business owner wanting to grow your brand online, this course is designed to give you the tools, strategies, and confidence to thrive in the digital space.

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Course List

    What you'll learn in this course

✅ Concept of digital marketing

✅ Social Media Marketing

✅ Email Marketing

✅ Affiliate Marketing

✅ Analytics & ROI Tracking

✅ E-commerce 

✅ Marketing Management

✅ Content Creation 

✅ SEO Optimization

✅ Graphic Design​​​

🎯 Skills you'll know how to do best

By the end of this course, you’ll have a solid understanding of:

✅ How digital marketing works
✅ How to grow a business using digital channels
✅ The most effective online marketing strategies
✅ How to run and manage campaigns like a pro
✅ How to analyze results and improve performance

Course Modules

 Introduction to Digital Marketing

• What is digital marketing?

• Importance in today's world

• Online vs traditional marketing

 Branding & Strategy

• Creating a strong brand identity

• Identifying your target audience

• Building a digital marketing strategy

 Social Media Marketing

• Marketing on platforms like Facebook, Instagram, LinkedIn, TikTok

• Creating content that converts

• Social media tools and automation

Content Marketing

• Blogging & storytelling

• Video, image, and email content

• Planning a content calendar

Search Engine Optimization (SEO)

• How Google works

• On-page & off-page SEO

• Keyword research and ranking strategies

Email Marketing

• Building an email list

• Crafting effective email campaigns

• Tools like Mailchimp, Sender, etc.

 Paid Advertising (PPC)

• Facebook Ads & Instagram Ads

• Google Ads basics

• Budgeting and targeting for ads

 Analytics & Reporting

• Using tools like Google Analytics

• Understanding KPIs

• Measuring ROI and optimizing campaigns

💼 Bonus Modules

• How to work as a freelance digital marketer

• Building your personal brand as a digital expert

• Getting clients and pricing your services

• How to generate AI prompts to help you save time and money 

• Free templates

🛠️ Tools You'll Learn to Use

• Canva

• Meta Ads Manager

• Google Analytics

• Mailchimp / Sender

• Trello or Notion

• Keyword research tools (Ubersuggest, Google Keyword Planner)

🎓 Who Is This Course For?

• Beginners with no experience

• Small business owners

• Freelancers & virtual assistants

• Anyone looking to build a career in marketing

🧠 Learning Style

• Easy-to-follow video lessons

• Step-by-step tutorials

• PDF guides & templates

• Quizzes & mini-projects

• Certificate of completion

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